November 25th, 2008
Electronic Direct Marketing and Social Media are on a collision course like no other. In fact they’ve already started to merge big-time. You’re a net-savvy user of blogs and forums. You’re using Twitter, Facebook, YouTube, you’ve got your custom RSS feed cranking out the relevant day-to-day news articles, and you’re subscribed to a bunch of industry newsletters. Sometimes it’s a newsletter, sometimes it’s video, sometimes it’s just a quick link. The fact is, it’s all social media, and it’s all EDM. All at once. (more…)