Client: Sunsilk
Agency: Amnesia

As part of a brand awareness campaign launched by Sunsilk, an online social portal was created that allowed the consumer to interact with AI supported, 3D characters. SEM were asked to create these 3D Characters in a variety of styles relevant to the particular Sunsilk product that each individual character represented. All characters had a Myspace profile, which assisted in creating an emotional connection with the end user.