In 2004 Jack Daniels, in conjunction with Warner Music, held “The Jack Awards” ceremony in Sydney CBD for the Australian music industry. StudioEmotion were asked to create a number of animated stings for the event, which were projected on large screens and were the centre piece of the event itself. In addition, we also created an interactive CD Rom for the event, which was given to guests on the night and was also included as a free give away with an issue of Ralph Magazine.