Dosh produce designer wallets for the youth market, which were traditionally sold via a number of retailers in Australia. SEM were briefed to take the product online focusing heavily on e-commerce and a product viewer. In order to exhibit the detail of the wallets, SEM created 3D models, which allow the end user to rotate 360 degrees around the product. In addition, we created a fully integrated e-commerce system incl. a shopping cart and payment gateway on the Dosh site so that the product can be purchased online.

Brief: Dosh produce wallets that are funky and practical in design. In addition to retail distribution Dosh wished to sell the product directly to the consumer via a website whilst showcasing the various designs offered and the functionality of the wallets. The solution that we provided needed to be flexible for adaption as Dosh new wallet releases occur on a regular basis as do promotions that need to be pushed through the site.

Solution: A flash based folio site including 3D models of each of the wallets that allows 360 degree exploration. Also included is a simple e-commerce system with currency converter, payment gateway and a store locator. In addition, we have created a number of digital campaigns on behalf of Dosh, through the website,, such as a ‘Wallets as Art’ promotion where there were a number of limited addition wallets designed by local artists, which were then auctioned off through Twitter.