Artworld magazine is an informative publication that talks directly to art lovers on an international scale. Covering Exhibitions, Art movements, Trends, Artist profiles and a selection of other topical subjects the magazine has very much created a community for the Artworld. SEM were approached to enhance this community via the world wide web. The result was a website that not only represented the magazine digitally but also allowed us to include aspects that could not be offered via print. The addition of video clips and a Blog really brought to life and extended upon the sense of community first established by the magazine itself.