cardluv
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sunsilk
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cerego
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| Cardluv | Unilever: Sunsilk | Cerego Japan |
andrew
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boyslikegirls
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gladhappyfeet
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| Andrew Gaze | Sony: Boys Like Girls | Glad: Happy Feet |
Mobile & Social Applications
Since the introduction of itunes, when you say the word application to someone, the majority of people will automatically think that you are referring to an iphone app. Applications have actually been around for a long time in the digital arena, pre-date the ‘i’ phenomenon and come in a variety of different formats incl…
- Microsites
- Smart phone applications
- Advergames
- Online tutorials
- Touch screen applications
- Interactive DVD’s
- Facebook applications
Applications are a great way to engage and communicate with a consumer on a more intimate level than many forms of traditional media and have long been used by advertisers to support their digital campaigns and promotions.
As with all digital campaigns the development of a great app begins with a solid strategy. Once the idea for the app is conceived we then look at which of the many channels will best assist us to connect with the target audience and what support material will be required in order to maximize reach and frequency.
- Social Plugins - (Twitter, LinkedIn, FaceBook, MySpace, & 2nd Life)
- Mobile Apps - (Android & iPhone)
- Online Microsites – (Flash Sites)
- Desktop Widgets - (Adobe Air)
- Games, Promotions & Competitions