Online banner ads allow the advertiser to engage the consumer via targeted call to action promotional offers. Selecting fewer, power words can really make the difference in the number of people who will actually click through on your ad. Remember, online banner ads are all about clicks so tag lines such as “Save money, click here” are perfectly placed in this space. Enticing a click will often mean promoting something of benefit to the end user so don’t be shy to go with the hard sell, Free, Special, Win Now are all great words of enticement!

Stimulating design, strong typography with bold, colourful imagery coupled with engaging animation will assist in attracting the users eye. Selecting the right space for the right ad is also important, from traditional leaderboard and medium rectangle ads through to page re-skins, pushdowns and even multi page ads that can talk and interact with each other. It is also important that this level of engagement is continued at the click through destination, what’s the point in achieving the click through to then disappoint with irrelevant and bland content on your web/micro-site.

As the online advertising industry has boomed over the last few years so has the rate charged by many Digital Creative Agencies for the design of Flash Banner ads. Without sacrificing quality of design and strategy we can deliver stunning visual communication for your brand at a fraction of the cost. Call us today and see how much money we can save your business tel: 1300 660 683