
Electronic Direct Marketing (EDM) is by far the cheapest, fastest and most effective way to reach your customers while tracking your return on investment. In the current economic market, your marketing dollar has to work harder than ever. According to AdNews, response rates from EDM campaigns are at about 22% or more, much higher than other traditional forms of direct marketing.
So, if you’re not making use of this easy, cost-effective way of marketing your business – why not? EDM, to date, has been grossly abused and misused – we’ll customise the system specifically to your requirements – and it’s all completely trackable.
StudioEmotion have designed a leading EDM system to enhance your marketing messages with Video & Music, creating personalised communication that offers greater cut through, more impact and is far more engaging than other forms of DM. Dynamic messages increase brand awareness by spreading virally in the community more effectively than ‘traditional’ e-newsletters- combining the best of social media with EDM.
For more information about how to target you customer database via EDM marketing and social networking, join our discussions HERE ,or give us a call to talk through these strategies in person.
*Source: Adnews, Direct mail special report, Issue 30th may 2008

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