August 28th, 2009

The folks of iLounge have held an iPhone Concept Contest at some point and what they got were some pretty neat designs from folks who envisioned their own version of the future iPhones. We’ve stumbled upon the iPhone Gesture concept phone, a device with two more touch-sensitive areas, when compared to the original Apple handset. (more…)
Posted in Mobile & Social Applications, Stuff we Like by Kim Grantham No Comments »
June 1st, 2009

As you’ve seen, there are websites and there are websites. The ones that make it easy for you to find out what you want to know — and the rest. Here are 10 basic ways to make sure your website does its job: (more…)
Posted in Web Solutions & SEO by Kim Grantham No Comments »
November 18th, 2008

The benefits of social marketing for a business can be huge, however it must be used in the most efficient way possible. Social marketing allows a business to gain popularity by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Engaging Content, Mobile & Social Applications by Kim Grantham No Comments »
September 14th, 2008

There are basically four different types of benefits that you can expect to achieve from a successful social media marketing campaign: links, branding, sales and interaction. (more…)
Posted in Digital Strategy, Mobile & Social Applications, Promotions & Campaigns by Kim Grantham No Comments »
May 14th, 2008

With the introduction of the internet, a door of vast business opportunities was opened. Other than using print, radio and the television to campaign your products or services, there is now the internet which otherwise is also known as the new media. With statistics showing the increasing popularity and consumption of the internet, online campaigning has now become a necessary tool of marketing. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing, Promotions & Campaigns by Kim Grantham No Comments »
July 3rd, 2007

Banner advertising is a form of advertising on the web that consists of a graphic with a link, attempting to attract visitors or traffic to your website. Banner ads first came on the internet in 1994 year. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »
December 1st, 2006
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. (more…)
Posted in Brand & Digital Strategy, Digital Strategy by Kim Grantham No Comments »
May 14th, 2006

If you shop, or do virtually anything on the Internet, then you have most likely encountered banner advertising. Banner ads are the little advertisements displayed on webpages usually for other websites. Sometimes banner ads might be colorful or animated to catch your eye, other times they are passive billboards just sitting in the background hoping to be read. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »
January 14th, 2006

We need to be able to get a grasp on measuring the effectiveness of promotion online in order to be able to
- justify the cost in terms of new customers obtained
- determine the results, compared to traditional methods
- track results so that the activity can be altered or changed if it isn’t working (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »