February 2nd, 2011

This is an awesome site that allows the user to become part of their very own music video experience. Upload, Import from Facebook or take a picture using your webcam, select your favoured music genre, sit back and enjoy. We have had hours of fun with this one. Check it out for yourself here..
Posted in Brand & Digital Strategy, Engaging Content, General Interest, Stuff we Like by Mat Ashley No Comments »
February 14th, 2010

How to Incorporate Online Advertising Campaigns in Your Marketing Program
Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes.
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Posted in Brand & Digital Strategy, Digital Strategy, Promotions & Campaigns by Kim Grantham No Comments »
November 18th, 2008

The benefits of social marketing for a business can be huge, however it must be used in the most efficient way possible. Social marketing allows a business to gain popularity by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Engaging Content, Mobile & Social Applications by Kim Grantham No Comments »
May 14th, 2008

With the introduction of the internet, a door of vast business opportunities was opened. Other than using print, radio and the television to campaign your products or services, there is now the internet which otherwise is also known as the new media. With statistics showing the increasing popularity and consumption of the internet, online campaigning has now become a necessary tool of marketing. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing, Promotions & Campaigns by Kim Grantham No Comments »
July 3rd, 2007

Banner advertising is a form of advertising on the web that consists of a graphic with a link, attempting to attract visitors or traffic to your website. Banner ads first came on the internet in 1994 year. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »
December 1st, 2006
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. (more…)
Posted in Brand & Digital Strategy, Digital Strategy by Kim Grantham No Comments »
May 14th, 2006

If you shop, or do virtually anything on the Internet, then you have most likely encountered banner advertising. Banner ads are the little advertisements displayed on webpages usually for other websites. Sometimes banner ads might be colorful or animated to catch your eye, other times they are passive billboards just sitting in the background hoping to be read. (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »
January 14th, 2006

We need to be able to get a grasp on measuring the effectiveness of promotion online in order to be able to
- justify the cost in terms of new customers obtained
- determine the results, compared to traditional methods
- track results so that the activity can be altered or changed if it isn’t working (more…)
Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »
October 14th, 2004

You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contribute to the growth and bottom line of your venture.
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Posted in Brand & Digital Strategy, Digital Strategy by Kim Grantham No Comments »