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There are basically four different types of benefits that you can expect to achieve from a successful social media marketing campaign: links, branding, sales and interaction. (more…)

Posted in Digital Strategy, Mobile & Social Applications, Promotions & Campaigns by Kim Grantham No Comments »

I have never really anticipated a film release as highly as I did this latest Gotham City adventure flick The Dark Knight. As a bona fide Batman devotee since childhood, I was fairly impressed with Christopher Nolan’s prequel, as well as actor Christian Bale’s reflective interpretation of the character flaws and inherent contradictions of Bruce Wayne’s alter ego. (more…)

Posted in Digital Strategy by Kim Grantham No Comments »

You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs. (more…)

Posted in Digital Strategy, Engaging Content, Latest Technology by Kim Grantham No Comments »

The final battle between myspace and facebook may rage for generations to come. While many have chosen their side and will defend it to the bitter end, your workplace procrastination time has never been more highly sought after. (more…)

Posted in Latest Technology by Kim Grantham No Comments »

You did, didn’t you? I’ll talk about your lost customers later but there’s something about seductive copy that compels you to do things without knowing you’re necessarily about to do it. Like when I tell you that there’s an important point at the end of this, but you need to read the whole thing to understand it, you’ll still skip to the end. (more…)

Posted in Engaging Content by Kim Grantham No Comments »

With the introduction of the internet, a door of vast business opportunities was opened. Other than using print, radio and the television to campaign your products or services, there is now the internet which otherwise is also known as the new media. With statistics showing the increasing popularity and consumption of the internet, online campaigning has now become a necessary tool of marketing. (more…)

Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing, Promotions & Campaigns by Kim Grantham No Comments »

What are the Five Golden Rules for writing effective copy? (more…)

Posted in Engaging Content by Kim Grantham No Comments »

Banner advertising is a form of advertising on the web that consists of a graphic with a link, attempting to attract visitors or traffic to your website. Banner ads first came on the internet in 1994 year. (more…)

Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. (more…)

Posted in Brand & Digital Strategy, Digital Strategy by Kim Grantham No Comments »

If you shop, or do virtually anything on the Internet, then you have most likely encountered banner advertising. Banner ads are the little advertisements displayed on webpages usually for other websites. Sometimes banner ads might be colorful or animated to catch your eye, other times they are passive billboards just sitting in the background hoping to be read. (more…)

Posted in Brand & Digital Strategy, Digital Strategy, Electronic Marketing by Kim Grantham No Comments »