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Posted in Brand & Digital Strategy, Digital Strategy, Promotions & Campaigns by Kim Grantham No Comments »

Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit.

SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I’ve republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products. (more…)

Posted in Casual Games, Digital Strategy, Mobile & Social Applications by Kim Grantham No Comments »

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to make sure it is as successful as possible?
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Posted in Digital Strategy by Kim Grantham No Comments »

How to Incorporate Online Advertising Campaigns in Your Marketing Program

Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes.

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Posted in Brand & Digital Strategy, Digital Strategy, Promotions & Campaigns by Kim Grantham No Comments »

We just finished an exciting project with Dosh – Designer Wallets. Who are about to launch their new range “Wallets as Art” a collaboration with some of the worlds most amazing artists including Stefan Marx, French & Jonathan Zawada with a limited edition master piece by Kill Pixie.

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Posted in Digital Strategy, Electronic Marketing by Kim Grantham No Comments »

Posted in Digital Strategy, Electronic Marketing, Mobile & Social Applications by Kim Grantham No Comments »

Electronic Direct Marketing and Social Media are on a collision course like no other. In fact they’ve already started to merge big-time. You’re a net-savvy user of blogs and forums. You’re using Twitter, Facebook, YouTube, you’ve got your custom RSS feed cranking out the relevant day-to-day news articles, and you’re subscribed to a bunch of industry newsletters. Sometimes it’s a newsletter, sometimes it’s video, sometimes it’s just a quick link. The fact is, it’s all social media, and it’s all EDM. All at once. (more…)

Posted in Digital Strategy, Electronic Marketing, Latest Technology by Kim Grantham No Comments »

The fundamental principle of online media, user-centred design forms the foundation of international web standards. While the principles involved may seem like common sense – misunderstanding your user requirements will directly influence your sales, turnaround, visitor rates and bottom line. (more…)

Posted in Digital Strategy by Kim Grantham No Comments »

The benefits of social marketing for a business can be huge, however it must be used in the most efficient way possible. Social marketing allows a business to gain popularity by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites. (more…)

Posted in Brand & Digital Strategy, Digital Strategy, Engaging Content, Mobile & Social Applications by Kim Grantham No Comments »

There are basically four different types of benefits that you can expect to achieve from a successful social media marketing campaign: links, branding, sales and interaction. (more…)

Posted in Digital Strategy, Mobile & Social Applications, Promotions & Campaigns by Kim Grantham No Comments »