Online Video Explosion Causes Marketing Panic
August 1st, 2008

You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs.
It’s no wonder the blogosphere is suddenly [...]

You just lost another customer because you read this twice
June 5th, 2008

You did, didn’t you? I’ll talk about your lost customers later but there’s something about seductive copy that compels you to do things without knowing you’re necessarily about to do it. Like when I tell you that there’s an important point at the end of this, but you need to read the whole thing [...]

Five Golden Rules for writing effective copy
May 13th, 2008

1 Don’t Lie: Customers know when you’re making it up. Our approach is simply to state the truth about your product’s benefits purely and effectively. There’s plenty of room for razzle-dazzle – but don’t forget the facts. These things make your customers choose you ahead of the competition. Some might call this ‘truth in [...]

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