As online ad spend grows and grows so do the variety of platforms offering ad space. Advertisers and their respective agencies are really starting to push the boundaries of how these channels can interact and engage with their consumers. This ‘Tipp-ex’ campaign is a fantastic example of how YouTube does exactly this. Click here to check it out for yourself.
We just finished an exciting project with Dosh – Designer Wallets. Who are about to launch their new range “Wallets as Art” a collaboration with some of the worlds most amazing artists including Stefan Marx, French & Jonathan Zawada with a limited edition master piece by Kill Pixie.
What is the purpose of Cardluv? What were the objectives?
The purpose of this project was to reinvent email and take Electronic Direct Marketing to the next level. To do this we built a unique system for creating digital media cards incorporating personal images, video, audio & customised messages. (more…)
Electronic Direct Marketing and Social Media are on a collision course like no other. In fact they’ve already started to merge big-time. You’re a net-savvy user of blogs and forums. You’re using Twitter, Facebook, YouTube, you’ve got your custom RSS feed cranking out the relevant day-to-day news articles, and you’re subscribed to a bunch of industry newsletters. Sometimes it’s a newsletter, sometimes it’s video, sometimes it’s just a quick link. The fact is, it’s all social media, and it’s all EDM. All at once. (more…)
With the introduction of the internet, a door of vast business opportunities was opened. Other than using print, radio and the television to campaign your products or services, there is now the internet which otherwise is also known as the new media. With statistics showing the increasing popularity and consumption of the internet, online campaigning has now become a necessary tool of marketing. (more…)
Banner advertising is a form of advertising on the web that consists of a graphic with a link, attempting to attract visitors or traffic to your website. Banner ads first came on the internet in 1994 year. (more…)
If you shop, or do virtually anything on the Internet, then you have most likely encountered banner advertising. Banner ads are the little advertisements displayed on webpages usually for other websites. Sometimes banner ads might be colorful or animated to catch your eye, other times they are passive billboards just sitting in the background hoping to be read. (more…)
We need to be able to get a grasp on measuring the effectiveness of promotion online in order to be able to
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