I have never really anticipated a film release as highly as I did this latest Gotham City adventure flick The Dark Knight. As a bona fide Batman devotee since childhood, I was fairly impressed with Christopher Nolan’s prequel, as well as actor Christian Bale’s reflective interpretation of the character flaws and inherent contradictions of Bruce Wayne’s alter ego. (more…)
You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs. (more…)
With the introduction of the internet, a door of vast business opportunities was opened. Other than using print, radio and the television to campaign your products or services, there is now the internet which otherwise is also known as the new media. With statistics showing the increasing popularity and consumption of the internet, online campaigning has now become a necessary tool of marketing. (more…)
Banner advertising is a form of advertising on the web that consists of a graphic with a link, attempting to attract visitors or traffic to your website. Banner ads first came on the internet in 1994 year. (more…)
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. (more…)
If you shop, or do virtually anything on the Internet, then you have most likely encountered banner advertising. Banner ads are the little advertisements displayed on webpages usually for other websites. Sometimes banner ads might be colorful or animated to catch your eye, other times they are passive billboards just sitting in the background hoping to be read. (more…)
We need to be able to get a grasp on measuring the effectiveness of promotion online in order to be able to
You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contribute to the growth and bottom line of your venture.
What sets your product, service and company apart from your competitors? What value do you offer and how is it different from the alternatives? (more…)
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