August 30th, 2010
Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit. SCVNGR, which [...]
Posted in Casual Games, Digital Strategy, Mobile & Social Applications by Kim No Comments »
May 24th, 2010
No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?
Posted in Digital Strategy by Kim No Comments »
October 1st, 2009
We just finished an exciting project with Dosh – Designer Walets. Who are about to launch thier new range “Wallets as Art” a collaberation with some of the worlds most amazing artists including Stefan Marxs, French & Jonathan Zawada with a limited edition master piece by Kill Pixie. // Share|
Posted in Digital Strategy, Electronic Marketing by Kim No Comments »
November 25th, 2008
Electronic Direct Marketing and Social Media are on a collision course like no other. In fact they’ve already started to merge big-time. You’re a net-savvy user of blogs and forums. You’re using Twitter, Facebook, Youtube, you’ve got your custom RSS feed cranking out the relevant day-to-day news articles, and you’re subscribed to a bunch of [...]
Posted in Digital Strategy, Electronic Marketing, Latest Technology by Kim No Comments »
November 21st, 2008
The fundamental principle of online media, user-centred design forms the foundation of international web standards. While the principles involved may seem like common sense – misunderstanding your user requirements will directly influence your sales, turnaround, visitor rates and bottom line. // Share|
Posted in Digital Strategy by Kim No Comments »
August 6th, 2008
I have never really anticipated a film release as highly as I did this latest Gotham City adventure flick The Dark Knight. As a bona fide Batman devotee since childhood, I was fairly impressed with Christopher Nolan’s prequel, as well as actor Christian Bale’s reflective interpretation of the character flaws and inherent contradictions of Bruce [...]
Posted in Digital Strategy by Kim No Comments »
August 1st, 2008
You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs. // Share|
Posted in Digital Strategy, Engaging Content, Latest Technology by Kim No Comments »