Break Through the RSS Feeding Frenzy
November 25th, 2008

Electronic Direct Marketing and Social Media are on a collision course like no other. In fact they’ve already started to merge big-time. You’re a net-savvy user of blogs and forums. You’re using Twitter, Facebook, Youtube, you’ve got your custom RSS feed cranking out the relevant day-to-day news articles, and you’re subscribed to a bunch [...]

What makes your website hit or miss?
November 21st, 2008

The fundamental principle of online media, user-centred design forms the foundation of international web standards. While the principles involved may seem like common sense – misunderstanding your user requirements will directly influence your sales, turnaround, visitor rates and bottom line.

So, what are these mysterious principles?
Their influence is everywhere – covering visual elements, navigation tools, site [...]

Cardluv
November 16th, 2008

What is the purpose of Cardluv? What were the objectives?
The purpose of this project was to reinvent email and take Electronic Direct Marketing to the next level. To do this we built a unique system for creating digital media cards incorporating personal images, video, audio & customised messages.
There were two main project objectives when [...]

What I learned about marketing from The Joker
August 6th, 2008

I have never really anticipated a film release as highly as I did this latest Gotham City adventure flick The Dark Knight. As a bona fide Batman devotee since childhood, I was fairly impressed with Christopher Nolan’s prequel, as well as actor Christian Bale’s reflective interpretation of the character flaws and inherent contradictions of Bruce [...]

Online Video Explosion Causes Marketing Panic
August 1st, 2008

You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs.
It’s no wonder the blogosphere is suddenly [...]

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