What is the purpose of Cardluv? What were the objectives?
The purpose of this project was to reinvent email and take Electronic Direct Marketing to the next level. To do this we built a unique system for creating digital media cards incorporating personal images, video, audio & customised messages.
There were two main project objectives when we developed Cardluv. Firstly, we wanted to develop a communication tool in which individual users could create their own digital media cards and share them with their peers and family.
Secondly, we wanted to create an innovative, viral Electronic Direct Marketing solution for businesses as another communication channel to add their online marketing strategy.
How does Cardluv achieve these objectives?
A simple to use interface allows the user to create digital media cards by either selecting from one of many pre-designed templates or starting from scratch using a wide array of images from the asset library.
Additionally, there is an option to upload custom images, video, audio, as well as custom Flash applications such as interactive games, music jukeboxes or polls.
By registering, the individual user can create a digital media card to send to their family and friends.
Business users have the option to totally re-brand the interface with their own logo, media and content when communicating with their customers. This easy to use viral application encourages word of mouth communication, and the patented customer relationship manager tracks every contact as messages are passed along the chain.
Who is the target market?
For non-commercial users, the target market is any computer savvy individual. It’s a fun, free web 2.0 application which holds particular appeal to the net-savvy X and Y generations, allowing for genuine, personalised messages, while incorporating other forms of hot-media such as games and viral video mash-ups.
For businesses, the system is targeted to any business looking for ways to connect with and build their brand community with dynamic media. Cardluv has been designed to increase brand engagement, awareness and loyalty.
How does Cardluv meet the target market requirements?
Cardluv appeals to individual users by providing a unique, fun, engaging tool with limitless possibilities to create and share dynamic media with their family and friends.
For business users, the marketing potential is enormous, with the flexible system, offering a cutting edge and professional take on permission marketing. Businesses can deliver powerful digital media messages to their customers, track the user’s experience and potentially expand their customer base through the viral nature of this system. Businesses can spread their brand, their message and their content through consumer generated advertising.
