What is the purpose of Cardluv? What were the objectives?

The purpose of this project was to reinvent email and take Electronic Direct Marketing to the next level. To do this we built a unique system for creating digital media cards incorporating personal images, video, audio & customised messages.

There were two main project goals when we developed Cardluv. Firstly, we wanted to develop a communication tool in which users could create their own digital media cards and share them with their peers and family.

Secondly, we wanted to create an innovative, viral Electronic Direct Marketing solution for businesses as another communication channel to add their online marketing strategy.

How does Cardluv do this?

A simple to use interface allows the user to create digital media cards by either selecting from one of many pre-designed templates or starting from scratch using a wide array of images from the asset library.

Additionally, there is an option to upload custom images, video, audio, as well as custom Flash applications such as interactive games, music jukeboxes or polls.

By registering, the sender can create a digital media card to send to their family and friends.

Business’s can re-brand the “user interface” with their own logo, media and content when communicating with their customers. This easy to use viral application encourages word of mouth communication, and the patented customer relationship manager tracks every contact as messages are passed along the chain.

Who is the target market?

For non-commercial users, the target market is any computer savvy person. It’s a fun, free web 2.0 application which holds particular appeal to the net-savvy X and Y generations, allowing for genuine, personalised messages, while incorporating other forms of hot-media such as games and viral video mash-ups.

For businesses, the system targets any business looking for ways to connect with and build their brand community with dynamic media. Cardluv is designed to increase brand engagement, awareness and loyalty.

How does Cardluv meet the target market requirements?

Cardluv appeals to users by providing a unique, fun, engaging tool with limitless possibilities to create and share dynamic media with their family and friends.

For business users, the marketing potential is enormous, with the flexible system, offering a leading and professional take on permission marketing. Businesses can deliver powerful digital media messages to their customers, track the user’s experience and potentially expand their customer base through the viral nature of this system. Businesses can spread their brand, their message and their content through consumer generated advertising.