As online ad spend grows and grows so do the variety of platforms offering ad space. Advertisers and their respective agencies are really starting to push the boundaries of how these channels can interact and engage with their consumers. This ‘Tipp-ex’ campaign is a fantastic example of how YouTube does exactly this. Click here to check it out for yourself.
This new promotional, online music video from Arcade Fire showcases how much of a ‘force to be reckoned with’ HTML5 is really going to be. The interactive video involves the user by taking them on a virtual trip back to the town where they grew up.
Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit.
SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I’ve republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products. (more…)
your business has the scope to instantly and effortlessly interact with 1.3 billion potential customers all of whom access the internet through mobile devices such as smartphones and iPhones. So, with mobile devices fast becoming the internet interface of choice, business opportunities and the benefits of a mobile web presence really cannot be ignored. (more…)
No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to make sure it is as successful as possible?
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Here’s the promo video played at the 2009-2010, 16ft. Skiff Awards held at Manly Skiff Club on the 15th of May 2010. StudioEmotion sponsors a skiff and we race every Saturday on Sydney Harbour. Can’t wait till next season, it’s amazing fun as you can see from the video.
How to Incorporate Online Advertising Campaigns in Your Marketing Program
Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes.
Autism Spectrum Australia is happy to announce the first Aspect iPhone Application “AutismXpress”, designed to encourage people with autism to recognize and express their emotions through its fun and easy to use interface.
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