3D Projection mapping appears to becoming incredibly popular, especially within the automotive industry. Most examples that we have found have been on a huge scale with projections being cast upon large buildings within various cities across the world. This particular example was part of the Toyota Auris Hybrid launch is on a much more intimate scale, and as far as we’re concerned, works much better than it’s larger scale counterparts.
This post is a bit of a follow on from our previous ‘Advertising on YouTube’ post which looked at some of the creative ways in which YouTube targets’ specific demographics. This is another great execution by NZ Army that has incorporated a number of different games into their YouTube channel to encourage and attract potential recruits. The games are simple but fun, check them out for yourself here.
This is news to some people but we recently discovered this Google site that showcases a range of different products already developed and currently being developed by Google themselves. There are some great updates, new products, add-ons, apps, widgets etc. that are available to download for free. Check it out for yourself here
Ever since the release of the iTouch, touch screen devices have exploded onto the scene in a big way. All of the big tech players either already have a touch screen device in the market place or are currently working on one. Some of the concepts in this ‘vision of the future’ from ‘TAT’ are probably not actually that much further down the track.
As online ad spend grows and grows so do the variety of platforms offering ad space. Advertisers and their respective agencies are really starting to push the boundaries of how these channels can interact and engage with their consumers. This ‘Tipp-ex’ campaign is a fantastic example of how YouTube does exactly this. Click here to check it out for yourself.
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