What I learned about marketing from The Joker
August 6th, 2008

I have never really anticipated a film release as highly as I did this latest Gotham City adventure flick The Dark Knight. As a bona fide Batman devotee since childhood, I was fairly impressed with Christopher Nolan’s prequel, as well as actor Christian Bale’s reflective interpretation of the character flaws and inherent contradictions of Bruce [...]

Online Video Explosion Causes Marketing Panic
August 1st, 2008

You have probably heard the predictions that ad spending for online video and rich media will more than double in the next four years. The claims are impressive – considering this means there is a 4 billion dollar gap in the industry which is pretty much up for grabs.
It’s no wonder the blogosphere is suddenly [...]

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