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Competitive Positioning
April 22nd, 2002

What sets your product, service and company apart from your competitors? What value do you offer and how is it different from the alternatives? (more…)

The Benefits of CRM
April 14th, 2002

Customer Relationship Management, CRM, is all about harnessing people and technology to develop and nurture profitable, business relationships. Have we heard it all before: management consultants and computer specialists extolling the virtues of new ways of working? CRM technologies and methods, hailed as being vital for winning new customers, achieving repeat customers, improving customer care, and communicating more smartly, efficiently and to the right people at the right time. (more…)

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